Caliber Screen Printing

Why we will no longer be a welcoming church

We’ve decided to quit being a welcoming church. No kidding. We’re giving it up. Like so many congregations, we’ve sunk an amazing amount of time and energy into becoming a welcoming church. We changed worship styles, trained greeters and ushers, wore name tags, brewed coffee, went to workshops on hospitality and put our friendliest people …

Why I Don’t Drink Budweiser…and Why I’m Not Alone

Budweiser has always been far more about marketing than beer. The founder of Anheuser Busch, Adolphus Busch, refused to drink his own brew, calling it “that slop” (he was German, of cou…

Why almost every pair of jeans has a zipper that says ‘YKK’

If you look closely at the zipper on your pants right now, odds are that it has 3 letters engraved on the tab: "YKK." But what does it mean?

How Does Product Hunt Make Money? The Product Hunt Business Model In A Nutshell

Founded by Ryan Hoover in 2013 as a side project, Product Hunt turned into one of the most successful platforms to find out about new products, startups, and innovative applications. Acquired for $20 million in 2016, by AngelList, in 2018 Product Hunt added some premium features like Ship's two subscription options. Ship is the name given to a set of tools enabling makers to ship their products. Other revenue streams comprise advertising, job search, and the Founder Club memberships.

What makes a good promotional product?

We all get promotional products – go to a conference, or a concert, or sign up for a credit card, and you’ll likely receive a promotional item. These items can vary widely – from t-shirts to water bottles to tote bags. There aren’t many companies that don’t have a promotional product (or twelve) to give...

Why Use Kitchen Promotional Products?

Look around your kitchen or office break room and you’re bound to find some promotional products (82% of homes do!). There is a good reason for that — they work!

What are the Advantages of using Promotional Products?

Did you know one of the most effective ways to advertise your business is to offer promotional products to your customer base? It’s true. It only takes small acts of gratitude and appreciation to make your business marketing a power... Read More

What Are Promotional Products?

Company Picnic Ideas: Include These Hot Promotional Products

Need some fun company picnic ideas? Be sure to pack some hot promotional products that are sure to delight!

3 Key Benefits of Promotional Products in the Business World

A plethora of businesses are missing opportunities to capitalize on the use of promotional products,...

Show Off Your Promotional Products!

The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company<br>No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that may pay a visit to your facility, or pass by your…

2 Things To Expect From Promotional Products

So you run a business and are considering investing in promotional products for the first time? Great! There are countless benefits associated with incorporating promotional products into your business operations, including a stronger brand identity, more engaged relationships with your employees and clients, and the opportunity to have free, "walking" advertisements working for you 24/7. To reap all those benefits, make sure your product choices are…

How Promotional Products Can Generate Customer Acquisition 

Learn how to gain customers through promotional products

6 Things You're Missing out on by Not Using Promotional Products

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...

Promotional Products that Get Gold Stars!

Academic planners are a great marketing tool since they are used all year long.

Branded Giveaways And Other Promotional Products: Do They Still Have An Impact?

With so many marketers focused online these days, branded promotional products are not as popular as they once were. But recent studies show they still have a big impact on customers.

Should You Use Promotional Products as Part of Your Marketing Strategy?

When thinking about strategy, your thoughts have probably wandered to promotional products: are they a good fit for your company, what about ROI and

Are online sellers destroying the promotional products industry?

It’s important to first make the distinction between a traditional distributor who is using the internet to grow sales, and suppliers who bypass distributors to sell direct to end users. Beca…

Do Promo Stickers & Promotional Products Work For Businesses??

When buying promo products make sure someone is advising &amp; designing a product that is truly promotional. Many on-line printers &amp; distributors are more about making a sale than helping a business succeed.